Communication and Media Studies at SUNY College at Potsdam
Potsdam, NY · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
43
Optimistic
42
Base Case
36
Pessimistic
Earnings
$34,933/yr (-1% vs median)
AI Risk
High (55% exposed)
Job Market
Large (83,300 openings/yr)
ROI
14.7x earnings multiple (6.9x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Communication and Media Studies graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $516K | $513K | $475K |
| Earnings Multiple (In-State) | 14.8x | 14.7x | 13.6x |
| Earnings Multiple (Out-of-State) | 6.9x | 6.9x | 6.4x |
| Probability of Field Employment | 46% | 40% | 29% |
| DegreeOutlook Score | 43 | 42 | 36 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$34,848
Out-of-state: $74,488 (6.9x ROI)
Median Debt at Graduation
$26,000
8.9 months of Year 1 earnings
Reported Earnings (5 Year)
$50,187
44% growth from Year 1
About SUNY College at Potsdam
SUNY College at Potsdam has a 85% acceptance rate, making it broadly accessible, with a smaller student body of 1,951 in Potsdam, NY. Pell Grant recipients make up 43% of the student body — a marker of economic diversity.
See all programs and financial aid at SUNY College at Potsdam →Top Career Paths
Public relations managers
$138,520/yr
Fundraising managers
$123,480/yr
Communications teachers, postsecondary
$77,800/yr
Compare & Explore
Communication and Media Studies at Other Schools
Other Majors at SUNY College at Potsdam
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does SUNY College at Potsdam's Communication and Media Studies program score?
This program scores 42/100 — on the lower end for Communication and Media Studies. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Communication and Media Studies to AI automation?
AI won't 'replace' Communication and Media Studies careers outright, but it is likely to reduce the number of job openings. We model 55% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →