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Public Relations & Advertising at Southeast Missouri State University

Cape Girardeau, MO · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $40,127/yr (2% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 16.9x earnings multiple

Ranked #14 of 183 Public Relations & Advertising programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$662K	$643K	$575K
Earnings Multiple	17.4x	16.9x	15.1x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	62	61	61

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$37,984

4-Year Net Price (After Aid)

$58,128

-53% less than sticker · See by income

Median Debt at Graduation

$24,908

7.4 months of Year 1 earnings

Reported Earnings (5 Year)

$67,273

68% growth from Year 1

Program Analysis

At $40,127/yr, Public Relations & Advertising graduates from Southeast Missouri State University land near the $39,349 national average — neither a standout nor a red flag.

With a 16.9x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $24,908 against $40,127/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

At #14 of 183 programs, this Public Relations & Advertising program outperforms the majority of its peers. The top 10% ranking reflects consistently above-average outcomes.

The $40,127-to-$67,273 earnings arc over five years reflects a 68% gain — well above average career growth for recent graduates.

About Southeast Missouri State University

With 78% of applicants admitted, Southeast Missouri State University prioritizes broad access, with a mid-sized student body of 6,588 in Cape Girardeau, MO.

See all programs and financial aid at Southeast Missouri State University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 61/100 DegreeOutlook Score mean for Public Relations & Advertising at Southeast Missouri State University?

At 61/100, Southeast Missouri State University's Public Relations & Advertising program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Public Relations & Advertising at Southeast Missouri State University?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →