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Public Relations & Advertising at Siena Heights University

Adrian, MI · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $39,677/yr (1% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 4.4x earnings multiple

Ranked #124 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$534K	$529K	$492K
Earnings Multiple	4.5x	4.4x	4.1x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	43	42	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$119,112

4-Year Net Price (After Aid)

$68,740

42% less than sticker · See by income

Median Debt at Graduation

$16,493

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$52,812

33% growth from Year 1

Program Analysis

Graduates earn $39,677/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

An earnings multiple of 4.4x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.

With first-year pay of $39,677 far exceeding the $16,493 median debt, the payback timeline is measured in months, not years.

Ranked #124 of 183 Public Relations & Advertising programs, Siena Heights University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $39,677 to $52,812 over five years — a 33% increase that's moderate and in line with typical career progression.

About Siena Heights University

A 67% admission rate makes Siena Heights University accessible to a wide range of qualified students, a compact campus enrolling 1,533 students in Adrian, MI. Financial aid reduces the effective four-year cost to $68,740 — 42% less than the list price.

See all programs and financial aid at Siena Heights University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Siena Heights University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Siena Heights University?

A score of 42/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $491,919 in decade earnings vs $533,513 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →