Communication and Media Studies at Shepherd University

Shepherdstown, WV · Public · Bachelor's Degree
24 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
24
Optimistic
24
Base Case
21
Pessimistic
Earnings $23,653/yr (-33% vs median)
AI Risk High (55% exposed)
Job Market Large (83,300 openings/yr)
ROI 12.9x earnings multiple (5.8x out-of-state)
Ranked #555 of 613 Communication and Media Studies programs

Program Analysis

While the career paths listed represent high-paying national roles, your immediate post-graduation landscape will likely be shaped by the regional economy of West Virginia and the surrounding D.C. commuter belt. The lower earnings data reflects that many graduates take on vital communication roles in local government, small businesses, and non-profits, which offer valuable experience but not the high salaries found in major metropolitan media hubs. Your competition isn’t just from other Shepherd grads, but from the dense concentration of universities in the nearby D.C. and Baltimore markets. To overcome this, your key advantage is proximity. You must aggressively pursue internships in the D.C. area during your junior and senior years. A strong portfolio built on real-world D.C. experience will be the single most important factor in landing a higher-paying first job and launching a career that can reach those national salary levels.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Communication and Media Studies graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $439K $446K $427K
Earnings Multiple (In-State) 12.7x 12.9x 12.3x
Earnings Multiple (Out-of-State) 5.7x 5.8x 5.6x
Probability of Field Employment 46% 40% 29%
DegreeOutlook Score 24 24 21

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$34,568
Out-of-state: $76,328 (5.8x ROI)
4-Year Net Price (After Aid)
$49,564
-43% less than sticker · See by income
Median Debt at Graduation
$19,225
9.8 months of Year 1 earnings
Reported Earnings (5 Year)
$34,523
46% growth from Year 1

About Shepherd University

A 96% acceptance rate means Shepherd University is accessible to most applicants, a smaller institution with 2,375 students in Shepherdstown, WV.

See all programs and financial aid at Shepherd University →

Top Career Paths

Public relations managers $138,520/yr
Fundraising managers $123,480/yr
Communications teachers, postsecondary $77,800/yr
View all 10 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Shepherd University's Communication and Media Studies program score?
This program scores 24/100 — on the lower end for Communication and Media Studies. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Communication and Media Studies to AI automation?
AI won't 'replace' Communication and Media Studies careers outright, but it is likely to reduce the number of job openings. We model 55% task exposure, which compresses field employment probability in our scenarios.
Why are Communication and Media Studies earnings lower at Shepherd University?
Lower starting pay at Shepherd University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →