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Public Relations & Advertising at Rochester Institute of Technology

Rochester, NY · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $36,664/yr (-7% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 2.7x earnings multiple

Ranked #154 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$641K	$625K	$562K
Earnings Multiple	2.8x	2.7x	2.5x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	36	36	38

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$228,064

4-Year Net Price (After Aid)

$118,776

48% less than sticker · See by income

Median Debt at Graduation

$26,500

8.7 months of Year 1 earnings

Reported Earnings (5 Year)

$63,502

73% growth from Year 1

Program Analysis

At $36,664/yr, Public Relations & Advertising graduates from Rochester Institute of Technology land near the $39,349 national average — neither a standout nor a red flag.

At 2.7x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 12% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $26,500 against $36,664/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #154 ranking among 183 Public Relations & Advertising programs places Rochester Institute of Technology in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $36,664-to-$63,502 earnings arc over five years reflects a 73% gain — well above average career growth for recent graduates.

About Rochester Institute of Technology

With 71% of applicants admitted, Rochester Institute of Technology prioritizes broad access, with a mid-sized student body of 13,225 in Rochester, NY. After financial aid, the average student pays $118,776 over four years — 48% below sticker price.

See all programs and financial aid at Rochester Institute of Technology →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Rochester Institute of Technology

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 36/100 DegreeOutlook Score mean for Public Relations & Advertising at Rochester Institute of Technology?

At 36/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Public Relations & Advertising at Rochester Institute of Technology?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →