Home › Missouri State University-Springfield › Public Relations & Advertising

Public Relations & Advertising at Missouri State University-Springfield

Springfield, MO · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,178/yr (2% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 16.6x earnings multiple (8.4x out-of-state)

Ranked #21 of 183 Public Relations & Advertising programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$613K	$599K	$543K
Earnings Multiple (In-State)	17.0x	16.6x	15.0x
Earnings Multiple (Out-of-State)	8.5x	8.4x	7.6x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	60	59	59

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$36,096

Out-of-state: $71,712 (8.4x ROI)

4-Year Net Price (After Aid)

$70,008

-94% less than sticker · See by income

Median Debt at Graduation

$22,505

6.7 months of Year 1 earnings

Reported Earnings (5 Year)

$62,059

54% growth from Year 1

Program Analysis

At $40,178/yr, Public Relations & Advertising graduates from Missouri State University-Springfield land near the $39,349 national average — neither a standout nor a red flag.

The 16.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 51% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $22,505 debt-to-$40,178 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #21 out of 183 programs, Missouri State University-Springfield's Public Relations & Advertising program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $40,178 to $62,059 over five years (54% increase) indicates that graduates in this field see meaningful salary progression.

About Missouri State University-Springfield

With 91% of applicants admitted, Missouri State University-Springfield prioritizes broad access, enrolling 13,407 students in Springfield, MO.

See all programs and financial aid at Missouri State University-Springfield →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Missouri State University-Springfield

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Missouri State University-Springfield's Public Relations & Advertising program score?

This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Public Relations & Advertising graduates.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Why does Missouri State University-Springfield rank so high for Public Relations & Advertising?

The #21 ranking out of 183 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →