Business Administration at Marshall University

Huntington, WV · Public · Bachelor's Degree · Business Administration, Management and Operations
57 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
57
Optimistic
57
Base Case
53
Pessimistic
Earnings $35,036/yr (-25% vs median)
AI Risk High (47% exposed)
Job Market Very Large (1,753,300 openings/yr)
ROI 14.8x earnings multiple (6.5x out-of-state)
Ranked #778 of 1,169 Business Administration programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Business Administration graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $531K $528K $488K
Earnings Multiple (In-State) 14.9x 14.8x 13.6x
Earnings Multiple (Out-of-State) 6.5x 6.5x 6.0x
Probability of Field Employment 47% 43% 32%
DegreeOutlook Score 57 57 53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$35,768
Out-of-state: $81,176 (6.5x ROI)
4-Year Net Price (After Aid)
$33,308
7% less than sticker · See by income
Median Debt at Graduation
$24,250
8.3 months of Year 1 earnings
Reported Earnings (5 Year)
$52,406
50% growth from Year 1

Program Analysis

At $35,036 per year, Business Administration graduates from Marshall University earn below the $46,892 national average. Lower costs or geographic factors may offset the earnings gap.

With a 14.8x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 8% difference between AI scenarios reflects partial automation exposure. Some Business Administration career paths face displacement, but others in the field are more insulated.

At $24,250 against $35,036/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #778 ranking among 1,169 Business Administration programs places Marshall University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 50% earnings increase from $35,036 to $52,406 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Marshall University

With 96% of applicants admitted, Marshall University prioritizes broad access, serving 7,149 students in Huntington, WV.

See all programs and financial aid at Marshall University →

Top Career Paths

Chief executives $206,420/yr
Computer and information systems managers $171,200/yr
Architectural and engineering managers $167,740/yr
View all 42 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 57/100 DegreeOutlook Score mean for Business Administration at Marshall University?
At 57/100, the score looks reasonable — but Business Administration is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Business Administration at Marshall University?
The 47% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Marshall University a good choice for Business Administration despite lower starting pay?
Starting salary is one data point. If Marshall University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →