Public Relations & Advertising at Loyola University Chicago

Chicago, IL · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
46 /100
DegreeOutlook Score (Base Case)
47
Optimistic
46
Base Case
44
Pessimistic
Earnings $43,308/yr (10% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 3.1x earnings multiple
Ranked #96 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $650K $633K $567K
Earnings Multiple 3.1x 3.1x 2.7x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 47 46 44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$206,864
4-Year Net Price (After Aid)
$140,784
32% less than sticker · See by income
Median Debt at Graduation
$23,250
6.4 months of Year 1 earnings
Reported Earnings (5 Year)
$67,395
56% growth from Year 1

Program Analysis

Graduates earn $43,308/yr, edging above the $39,349 national average for Public Relations & Advertising — a modest premium that suggests solid regional demand.

An earnings multiple of 3.1x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

Median debt of $23,250 represents roughly 6 months of the $43,308 starting salary — a manageable burden by most borrower standards.

Ranked #96 of 183 Public Relations & Advertising programs, Loyola University Chicago falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $67,395 show a 56% jump from the $43,308 starting point — strong upward trajectory suggesting real career acceleration.

About Loyola University Chicago

Loyola University Chicago has a 81% acceptance rate, making it broadly accessible, enrolling 11,576 students in Chicago, IL. The average net cost of $140,784 over four years represents a 32% discount from published tuition.

See all programs and financial aid at Loyola University Chicago →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Loyola University Chicago?
A score of 46/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $567,305 in decade earnings vs $650,374 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →