Public Relations & Advertising at Loras College

Dubuque, IA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
43 /100
DegreeOutlook Score (Base Case)
44
Optimistic
43
Base Case
42
Pessimistic
Earnings $40,938/yr (4% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 3.7x earnings multiple
Ranked #117 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $577K $567K $520K
Earnings Multiple 3.8x 3.7x 3.4x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 44 43 42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$153,192
4-Year Net Price (After Aid)
$84,228
45% less than sticker · See by income
Median Debt at Graduation
$26,290
7.7 months of Year 1 earnings
Reported Earnings (5 Year)
$58,304
42% growth from Year 1

Program Analysis

Graduates earn $40,938/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

An earnings multiple of 3.7x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

Median debt of $26,290 represents roughly 8 months of the $40,938 starting salary — a manageable burden by most borrower standards.

Ranked #117 of 183 Public Relations & Advertising programs, Loras College falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $40,938 to $58,304 over five years — a 42% increase that's moderate and in line with typical career progression.

About Loras College

Loras College accepts 92% of applicants — an open-access institution by design, with a smaller student body of 1,087 in Dubuque, IA. The average net cost of $84,228 over four years represents a 45% discount from published tuition.

See all programs and financial aid at Loras College →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Loras College?
A score of 43/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $519,836 in decade earnings vs $576,788 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →