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Sales & Marketing at Lincoln University

Jefferson City, MO · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $26,760/yr (-51% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 11.0x earnings multiple (6.1x out-of-state)

Ranked #25 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$401K	$410K	$398K
Earnings Multiple (In-State)	10.8x	11.0x	10.7x
Earnings Multiple (Out-of-State)	5.9x	6.1x	5.9x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	40	40	40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$37,160

Out-of-state: $67,528 (6.1x ROI)

4-Year Net Price (After Aid)

$49,936

-34% less than sticker · See by income

Median Debt at Graduation

$25,500

11.4 months of Year 1 earnings

Program Analysis

At $26,760 per year, Sales & Marketing graduates from Lincoln University earn below the $54,790 national average. Lower costs or geographic factors may offset the earnings gap.

With a 11.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 1% difference between AI scenarios reflects partial automation exposure. Some Sales & Marketing career paths face displacement, but others in the field are more insulated.

At $25,500 against $26,760/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #25 ranking among 26 Sales & Marketing programs places Lincoln University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Lincoln University

a smaller institution with 1,357 students in Jefferson City, MO. 46% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Lincoln University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at Lincoln University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 40/100 DegreeOutlook Score mean for Sales & Marketing at Lincoln University?

At 40/100, the financial outlook is modest. Higher-scoring Sales & Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Sales & Marketing at Lincoln University?

The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Lincoln University a good choice for Sales & Marketing despite lower starting pay?

Starting salary is one data point. If Lincoln University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →