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General Sales at Lincoln University

Jefferson City, MO · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $26,760/yr (-51% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 11.0x earnings multiple (6.1x out-of-state)

Ranked #25 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$401K	$410K	$398K
Earnings Multiple (In-State)	10.8x	11.0x	10.7x
Earnings Multiple (Out-of-State)	5.9x	6.1x	5.9x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	40	40	40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$37,160

Out-of-state: $67,528 (6.1x ROI)

4-Year Net Price (After Aid)

$49,936

-34% less than sticker · See by income

Median Debt at Graduation

$25,500

11.4 months of Year 1 earnings

Program Analysis

At $26,760 per year, General Sales graduates from Lincoln University earn below the $54,790 national average. Lower costs or geographic factors may offset the earnings gap.

With a 11.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 1% difference between AI scenarios reflects partial automation exposure. Some General Sales career paths face displacement, but others in the field are more insulated.

At $25,500 against $26,760/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #25 ranking among 26 General Sales programs places Lincoln University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Lincoln University

a smaller institution with 1,357 students in Jefferson City, MO. 46% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Lincoln University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at Lincoln University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 40/100 DegreeOutlook Score mean for General Sales at Lincoln University?

At 40/100, the financial outlook is modest. Higher-scoring General Sales programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study General Sales at Lincoln University?

The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Lincoln University a good choice for General Sales despite lower starting pay?

Starting salary is one data point. If Lincoln University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →