Sales & Marketing at Kennesaw State University

Kennesaw, GA · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
85 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
85
Optimistic
85
Base Case
82
Pessimistic
Earnings $72,092/yr (32% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 35.6x earnings multiple (12.1x out-of-state)
Ranked #2 of 26 General Sales programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $860K $824K $726K
Earnings Multiple (In-State) 37.2x 35.6x 31.4x
Earnings Multiple (Out-of-State) 12.6x 12.1x 10.7x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 85 85 82

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$23,144
Out-of-state: $68,160 (12.1x ROI)
4-Year Net Price (After Aid)
$67,888
-193% less than sticker · See by income
Median Debt at Graduation
$19,375
3.2 months of Year 1 earnings
Reported Earnings (5 Year)
$111,624
55% growth from Year 1

Program Analysis

Kennesaw State University Sales & Marketing graduates command $72,092/yr out of the gate, well above the $54,790 national median. That 32% premium suggests the program's reputation carries real labor-market weight.

The 35.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $19,375 in median debt clears quickly against $72,092 in annual earnings.

A #2 ranking out of 26 Sales & Marketing programs nationally puts Kennesaw State University in the top 10% — a strong but not elite position.

Earnings growth from $72,092 to $111,624 over five years (55% increase) indicates that graduates in this field see meaningful salary progression.

About Kennesaw State University

Kennesaw State University's 69% acceptance rate reflects moderate selectivity, serving a student body of 39,503 in Kennesaw, GA.

See all programs and financial aid at Kennesaw State University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at Kennesaw State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Kennesaw State University's Sales & Marketing program score?
A score of 85/100 indicates strong financial outcomes. Kennesaw State University's Sales & Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Sales & Marketing to AI automation?
AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →