General Sales at Kennesaw State University

Kennesaw, GA · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
85 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
85
Optimistic
85
Base Case
82
Pessimistic
Earnings $72,092/yr (32% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 35.6x earnings multiple (12.1x out-of-state)
Ranked #2 of 26 General Sales programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $860K $824K $726K
Earnings Multiple (In-State) 37.2x 35.6x 31.4x
Earnings Multiple (Out-of-State) 12.6x 12.1x 10.7x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 85 85 82

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$23,144
Out-of-state: $68,160 (12.1x ROI)
4-Year Net Price (After Aid)
$67,888
-193% less than sticker · See by income
Median Debt at Graduation
$19,375
3.2 months of Year 1 earnings
Reported Earnings (5 Year)
$111,624
55% growth from Year 1

Program Analysis

Kennesaw State University General Sales graduates command $72,092/yr out of the gate, well above the $54,790 national median. That 32% premium suggests the program's reputation carries real labor-market weight.

The 35.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $19,375 in median debt clears quickly against $72,092 in annual earnings.

A #2 ranking out of 26 General Sales programs nationally puts Kennesaw State University in the top 10% — a strong but not elite position.

Earnings growth from $72,092 to $111,624 over five years (55% increase) indicates that graduates in this field see meaningful salary progression.

About Kennesaw State University

Kennesaw State University's 69% acceptance rate reflects moderate selectivity, serving a student body of 39,503 in Kennesaw, GA.

See all programs and financial aid at Kennesaw State University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at Kennesaw State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Kennesaw State University's General Sales program score?
A score of 85/100 indicates strong financial outcomes. Kennesaw State University's General Sales graduates fare well on earnings, job market size, and return on investment.
How vulnerable is General Sales to AI automation?
AI won't 'replace' General Sales careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →