Public Relations & Advertising at Grand Canyon University

Phoenix, AZ · Private for-profit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
41 /100
DegreeOutlook Score (Base Case)
42
Optimistic
41
Base Case
43
Pessimistic
Earnings $37,307/yr (-5% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 6.5x earnings multiple
Ranked #130 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $453K $457K $440K
Earnings Multiple 6.5x 6.5x 6.3x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 42 41 43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$69,800
Median Debt at Graduation
$24,956
8.0 months of Year 1 earnings

Program Analysis

First-year earnings of $37,307 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

A 6.5x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 3% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $24,956 against $37,307/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #130 ranking among 183 Public Relations & Advertising programs places Grand Canyon University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Grand Canyon University

With a 60% acceptance rate, Grand Canyon University is moderately selective, one of the larger campuses at 68,619 students in Phoenix, AZ. With 43% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Grand Canyon University →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 41/100 DegreeOutlook Score mean for Public Relations & Advertising at Grand Canyon University?
At 41/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Public Relations & Advertising at Grand Canyon University?
The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →