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Public Relations & Advertising at Franklin College

Franklin, IN · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
37 /100
DegreeOutlook Score (Base Case)
37
Optimistic
37
Base Case
39
Pessimistic
Earnings $36,964/yr (-6% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 3.0x earnings multiple
Ranked #150 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $450K $455K $438K
Earnings Multiple 3.0x 3.0x 2.9x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 37 37 39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$149,400
4-Year Net Price (After Aid)
$91,048
39% less than sticker · See by income
Median Debt at Graduation
$27,000
8.8 months of Year 1 earnings

Program Analysis

Graduates earn $36,964/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

An earnings multiple of 3.0x means the program roughly breaks even in financial terms over ten years. Non-financial factors need to justify the investment.

AI risk is moderate — 51% task exposure — and the 3% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$36,964 income ratio translates to about 9 months of earnings. Standard loan terms should handle this comfortably.

At #150 out of 183 programs, Franklin College's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

About Franklin College

Franklin College accepts 71% of applicants — an open-access institution by design, with a smaller student body of 872 in Franklin, IN. The average net cost of $91,048 over four years represents a 39% discount from published tuition.

See all programs and financial aid at Franklin College →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 183 schools offering Public Relations & Advertising →

Public Relations & Advertising at Other Schools

Syracuse University ($54,934) Southern Methodist University ($51,828) Brigham Young University ($51,436) Assumption University ($51,114) Miami University-Hamilton ($50,700) Miami University-Middletown ($50,700) Miami University-Oxford ($50,700) National University ($50,070)

Other Majors at Franklin College

Finance and Financial Management Services ($57,037) Business Administration, Management and Operations ($56,487) Teacher Education and Professional Development, Specific Subject Areas ($49,725) Teacher Education and Professional Development, Specific Levels and Methods ($47,610) Sociology ($37,759) Psychology, General ($31,769) Biology, General ($30,969) Health and Physical Education/Fitness ($24,181)

Consider the Trade Route?

Compare Public Relations & Advertising trade programs on TradeSchoolWorth →

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Franklin College's Public Relations & Advertising program score?
This program scores 37/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →