Public Relations & Advertising at Florida Southern College

Lakeland, FL · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
35 /100
DegreeOutlook Score (Base Case)
36
Optimistic
35
Base Case
38
Pessimistic
Earnings $35,023/yr (-11% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 3.5x earnings multiple
Ranked #161 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $602K $590K $536K
Earnings Multiple 3.6x 3.5x 3.2x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 36 35 38

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$169,440
4-Year Net Price (After Aid)
$118,656
30% less than sticker · See by income
Median Debt at Graduation
$25,710
8.8 months of Year 1 earnings
Reported Earnings (5 Year)
$58,724
68% growth from Year 1

Program Analysis

At $35,023/yr, Public Relations & Advertising graduates from Florida Southern College land near the $39,349 national average — neither a standout nor a red flag.

The 3.5x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 51% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $25,710 debt-to-$35,023 income ratio translates to about 9 months of earnings. Standard loan terms should handle this comfortably.

At #161 out of 183 programs, Florida Southern College's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

Earnings growth from $35,023 to $58,724 over five years (68% increase) indicates that graduates in this field see meaningful salary progression.

About Florida Southern College

Florida Southern College accepts 59% of applicants, balancing access with selectivity, a compact campus enrolling 2,607 students in Lakeland, FL.

See all programs and financial aid at Florida Southern College →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Florida Southern College's Public Relations & Advertising program score?
This program scores 35/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →