Public Relations & Advertising at Ferris State University

Big Rapids, MI · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
48 /100
DegreeOutlook Score (Base Case)
48
Optimistic
48
Base Case
49
Pessimistic
Earnings $38,375/yr (-2% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 9.9x earnings multiple
Ranked #78 of 183 Public Relations & Advertising programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $543K $538K $498K
Earnings Multiple 10.0x 9.9x 9.1x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 48 48 49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$54,520
4-Year Net Price (After Aid)
$48,808
10% less than sticker · See by income
Median Debt at Graduation
$22,504
7.0 months of Year 1 earnings
Reported Earnings (5 Year)
$53,599
40% growth from Year 1

Program Analysis

Ferris State University's Public Relations & Advertising program produces graduates earning $38,375/yr — within striking distance of the $39,349 national average for this field.

At 9.9x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 51% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $22,504 debt-to-$38,375 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #78 out of 183 programs, Ferris State University's Public Relations & Advertising offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $38,375 to $53,599 shows 40% growth, reflecting steady but unremarkable salary progression.

About Ferris State University

A 81% acceptance rate means Ferris State University is accessible to most applicants, with a mid-sized student body of 8,087 in Big Rapids, MI.

See all programs and financial aid at Ferris State University →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Ferris State University's Public Relations & Advertising program score?
This program scores 48/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →