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Sales & Marketing at East Carolina University

Greenville, NC · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $52,684/yr (-4% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 18.4x earnings multiple (5.7x out-of-state)

Ranked #17 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$548K	$542K	$503K
Earnings Multiple (In-State)	18.6x	18.4x	17.1x
Earnings Multiple (Out-of-State)	5.8x	5.7x	5.3x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	67	66	62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$29,444

Out-of-state: $94,552 (5.7x ROI)

4-Year Net Price (After Aid)

$66,056

-124% less than sticker · See by income

Median Debt at Graduation

$17,125

3.9 months of Year 1 earnings

Program Analysis

Graduates earn $52,684/yr, roughly in line with the $54,790 national median for Sales & Marketing. The value proposition here depends on cost, not earnings.

The 18.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $52,684 far exceeding the $17,125 median debt, the payback timeline is measured in months, not years.

At #17 out of 26 programs, East Carolina University's financial outcomes for Sales & Marketing trail the majority of peers. The value case depends on other factors.

About East Carolina University

East Carolina University accepts 90% of applicants — an open-access institution by design, with a mid-sized student body of 19,857 in Greenville, NC.

See all programs and financial aid at East Carolina University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at East Carolina University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does East Carolina University's Sales & Marketing program score?

A score of 66/100 reflects decent absolute metrics, but East Carolina University trails the majority of Sales & Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Sales & Marketing to AI automation?

AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →