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Public Relations & Advertising at Coe College

Cedar Rapids, IA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $40,167/yr (2% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 2.9x earnings multiple

Ranked #131 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$630K	$614K	$554K
Earnings Multiple	3.0x	2.9x	2.6x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	42	41	41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$210,304

4-Year Net Price (After Aid)

$76,620

64% less than sticker · See by income

Reported Earnings (5 Year)

$63,889

59% growth from Year 1

Program Analysis

First-year earnings of $40,167 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

An earnings multiple of 2.9x means the program roughly breaks even in financial terms over ten years. Non-financial factors need to justify the investment.

AI risk is moderate — 51% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At #131 out of 183 programs, Coe College's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

Earnings growth from $40,167 to $63,889 over five years (59% increase) indicates that graduates in this field see meaningful salary progression.

About Coe College

Coe College has a 71% acceptance rate, making it broadly accessible, with a smaller student body of 1,246 in Cedar Rapids, IA. The average net cost of $76,620 over four years represents a 64% discount from published tuition.

See all programs and financial aid at Coe College →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Coe College's Public Relations & Advertising program score?

This program scores 41/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

How affordable is Public Relations & Advertising at Coe College after financial aid?

Sticker price is $210,304, but the average net cost is $76,620 — a 64% discount. For students who qualify for aid, this program is considerably more affordable than it appears.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →