Home › Bowling Green State University-Main Campus › Sales & Marketing

Sales & Marketing at Bowling Green State University-Main Campus

Bowling Green, OH · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
62
Base Case
58
Pessimistic
Earnings $58,773/yr (7% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 10.2x earnings multiple (6.5x out-of-state)
Ranked #19 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $582K $573K $527K
Earnings Multiple (In-State) 10.3x 10.2x 9.4x
Earnings Multiple (Out-of-State) 6.6x 6.5x 6.0x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 63 62 58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$56,324
Out-of-state: $88,280 (6.5x ROI)
4-Year Net Price (After Aid)
$83,672
-49% less than sticker · See by income
Median Debt at Graduation
$25,000
5.1 months of Year 1 earnings

Program Analysis

Bowling Green State University-Main Campus's Sales & Marketing graduates start at $58,773/yr — above the $54,790 national average, though not by a wide margin.

The 10.2x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $25,000 in median debt clears quickly against $58,773 in annual earnings.

At #19 out of 26 programs, Bowling Green State University-Main Campus's financial outcomes for Sales & Marketing trail the majority of peers. The value case depends on other factors.

About Bowling Green State University-Main Campus

A 81% acceptance rate means Bowling Green State University-Main Campus is accessible to most applicants, with a mid-sized student body of 12,255 in Bowling Green, OH.

See all programs and financial aid at Bowling Green State University-Main Campus →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 26 schools offering Sales & Marketing →

Sales & Marketing at Other Schools

Western Governors University ($93,151) Baylor University ($84,271) Bellevue University ($75,543) Kennesaw State University ($72,092) Texas A & M University-College Station ($66,372) American Public University System ($65,639) Ball State University ($65,184) Purdue University-Main Campus ($62,580)

Other Majors at Bowling Green State University-Main Campus

Construction Engineering ($69,146) Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($68,261) Computer Engineering ($67,949) Engineering-Related Fields ($65,996) Management Information Systems and Services ($65,280) Clinical/Medical Laboratory Science/Research and Allied Professions ($62,869) Business Administration, Management and Operations ($60,807) Information Science/Studies ($60,359)

Is a Trade Program a Better Fit?

Compare Sales & Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Bowling Green State University-Main Campus's Sales & Marketing program score?
A score of 62/100 reflects decent absolute metrics, but Bowling Green State University-Main Campus trails the majority of Sales & Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Sales & Marketing to AI automation?
AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →