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General Sales at Baylor University

Waco, TX · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $84,271/yr (54% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 5.0x earnings multiple

Ranked #6 of 26 General Sales programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$1,151K	$1,087K	$934K
Earnings Multiple	5.2x	5.0x	4.3x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	76	75	73

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$219,376

4-Year Net Price (After Aid)

$167,768

24% less than sticker · See by income

Median Debt at Graduation

$20,500

2.9 months of Year 1 earnings

Reported Earnings (5 Year)

$154,528

83% growth from Year 1

Program Analysis

Baylor University General Sales graduates command $84,271/yr out of the gate, well above the $54,790 national median. That 54% premium suggests the program's reputation carries real labor-market weight.

The 5.0x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 44% task exposure — and the 19% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $20,500 in median debt clears quickly against $84,271 in annual earnings.

Ranked #6 out of 26 programs, Baylor University's General Sales program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $84,271 to $154,528 over five years (83% increase) indicates that graduates in this field see meaningful salary progression.

About Baylor University

Baylor University's 51% acceptance rate reflects moderate selectivity, with a mid-sized student body of 15,007 in Waco, TX.

See all programs and financial aid at Baylor University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at Baylor University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Baylor University's General Sales program score?

A score of 75/100 indicates strong financial outcomes. Baylor University's General Sales graduates fare well on earnings, job market size, and return on investment.

How vulnerable is General Sales to AI automation?

AI won't 'replace' General Sales careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.

Why does Baylor University rank so high for General Sales?

The #6 ranking out of 26 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →