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Public Relations & Advertising at Baldwin Wallace University

Berea, OH · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $36,620/yr (-7% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 3.7x earnings multiple

Ranked #153 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$565K	$557K	$512K
Earnings Multiple	3.7x	3.7x	3.4x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	38	37	39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$151,752

4-Year Net Price (After Aid)

$110,616

27% less than sticker · See by income

Median Debt at Graduation

$22,125

7.3 months of Year 1 earnings

Reported Earnings (5 Year)

$55,438

51% growth from Year 1

Program Analysis

Graduates earn $36,620/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

The 3.7x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 51% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $22,125 debt-to-$36,620 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #153 out of 183 programs, Baldwin Wallace University's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

Earnings growth from $36,620 to $55,438 over five years (51% increase) indicates that graduates in this field see meaningful salary progression.

About Baldwin Wallace University

Baldwin Wallace University accepts 77% of applicants — an open-access institution by design, with a smaller student body of 2,775 in Berea, OH.

See all programs and financial aid at Baldwin Wallace University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Baldwin Wallace University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Baldwin Wallace University's Public Relations & Advertising program score?

This program scores 37/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →