Marketing: University of Illinois Urbana-Champaign vs University of Wisconsin-Madison
Head-to-Head
| University of Illinois Urbana-Champaign | University of Wisconsin-Madison | |
|---|---|---|
| Earnings Multiple (In-State) | 10.8x | 16.9x |
| Earnings Multiple (Out-of-State) | 5.0x | 4.7x |
| 4-Year Tuition (In-State) | $64,016 | $44,820 |
| Year 1 Earnings | $69,273 | $65,224 |
| 10-Year Earnings | $689K | $758K |
| Median Debt | $20,000 | $20,000 |
| Debt-to-Earnings Ratio | 3.5 months | 3.7 months |
| DegreeWorth Score (In-State) | 60/100 | 67/100 |
| Acceptance Rate | 43.7% | 43.4% |
Both programs have very high AI automation risk (54% task exposure) — the same career paths apply to Marketing graduates regardless of school. See full AI analysis →
ROI Breakdown
How tuition costs translate into long-term earnings for Marketing graduates.
| University of Illinois Urbana-Champaign | University of Wisconsin-Madison | |
|---|---|---|
| 4-Year Tuition (In-State) | $64,016 | $44,820 |
| 4-Year Tuition (Out-of-State) | $138,004 | $162,412 |
| 10-Year Projected Earnings | $689K | $758K |
| Earnings Multiple (In-State) | 10.8x | 16.9x |
| Earnings Multiple (Out-of-State) | 5.0x | 4.7x |
| 5-Year Salary Growth | +29% | +52% |
"Earnings Multiple" = projected 10-year earnings ÷ 4-year tuition. Higher is better. Not a discounted financial ROI.
AI Disruption Scenarios
Both schools share identical AI exposure for Marketing (same career paths). The score differences below reflect how each school's earnings and ROI hold up under stress.
| University of Illinois Urbana-Champaign | University of Wisconsin-Madison | |||||
|---|---|---|---|---|---|---|
| Optim. | Base | Pessim. | Optim. | Base | Pessim. | |
| 10-Year Earnings | $717K | $689K | $602K | $795K | $758K | $651K |
| Earnings Multiple (IS) | 11.2x | 10.8x | 9.4x | 17.7x | 16.9x | 14.5x |
| DegreeWorth Score | 62 | 60 | 53 | 69 | 67 | 60 |
For the full AI analysis of Marketing career paths, see the University of Illinois Urbana-Champaign or University of Wisconsin-Madison program pages.
Earnings Trajectory Comparison
Projected annual earnings for Marketing graduates. Year 1 uses actual reported data.
Career Paths
Marketing graduates from both schools map to the same career paths. Differences in earnings reflect school prestige, location, and employer networks.
| Career Path | Wage | Openings/yr | Growth | AI Risk |
|---|---|---|---|---|
| Marketing managers | $161,030 | 34,300 | +6.6% | 50% |
| Sales managers | $138,060 | 49,000 | +4.7% | 45% |
| Advertising and promotions managers | $126,960 | 2,100 | -2.2% | 48% |
| Fundraising managers | $123,480 | 3,600 | +4.2% | 56% |
| Web and digital interface designers | $98,090 | 9,100 | +7.0% | 67% |
| Business teachers, postsecondary | $97,270 | 8,100 | +5.7% | 49% |
| Market research analysts and marketing specialists | $76,950 | 87,200 | +6.7% | 55% |
| Fundraisers | $66,490 | 10,200 | +4.3% | 52% |