Home Schools University of Maine Marketing
Business · Marketing Rank #124 of 502

Marketingat University of Maine

Graduates earn $50,655/yr in their first year — about 11.0% above the national Marketing average. Base-case 10-year earnings $572K; scenarios range from $518K to $583K depending on AI disruption.

Orono, ME Public Bachelor's Degree
DegreeOutlook Score
63 SOLID
64
Optimistic
57
Pessimistic
Earnings
$50,655
1-year post-graduation
ROI
11.7x
Earnings : in-state tuition
10-yr Base
$572K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Maine

Graduates earn $50,655/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

Every dollar of in-state tuition returns an estimated 11.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

At $25,000 in median debt against $50,655 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #124 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $50,655 to $64,199 over five years — a 27% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$518K
10-year cumulative earnings
Scenario Score57/100
Earnings Multiple10.3x
Base Case
Moderate Integration
$572K
10-year cumulative earnings
Scenario Score63/100
Earnings Multiple11.3x
Optimistic
AI Augmentation
$583K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple11.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Maine's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Maine stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Maine

Other top programs at University of Maine

Other highest-scoring programs offered at University of Maine, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Maine

What is the DegreeOutlook Score for Marketing at University of Maine?

A score of 63/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $518,307 in decade earnings vs $582,583 in the optimistic case — a meaningful gap.

What makes University of Maine's Marketing program stand out?

Ranked #124 of 502 programs nationally, University of Maine lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.