Marketing at California State University-Northridge
Northridge, CA · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
62
Optimistic
61
Base Case
57
Pessimistic
Earnings
$37,016/yr (-19% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
22.5x earnings multiple (8.4x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $660K | $640K | $567K |
| Earnings Multiple (In-State) | 23.3x | 22.5x | 20.0x |
| Earnings Multiple (Out-of-State) | 8.7x | 8.4x | 7.5x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 62 | 61 | 57 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$28,380
Out-of-state: $75,900 (8.4x ROI)
Median Debt at Graduation
$13,350
4.3 months of Year 1 earnings
Reported Earnings (5 Year)
$69,084
87% growth from Year 1
About California State University-Northridge
California State University-Northridge accepts 93% of applicants — an open-access institution by design, with 32,357 students enrolled in Northridge, CA. 56% of students receive Pell Grants, indicating strong socioeconomic diversity.
See all programs and financial aid at California State University-Northridge →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at California State University-Northridge
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What is the DegreeOutlook Score for Marketing at California State University-Northridge?
A score of 61/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $566,755 in decade earnings vs $659,840 in the optimistic case — a meaningful gap.
Can you still earn well with Marketing from California State University-Northridge?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →