Home Schools York College of Pennsylvania Marketing
Business · Marketing Rank #340 of 502

Marketingat York College of Pennsylvania

Graduates earn $46,326/yr in their first year — about 2.0% above the national Marketing average. Base-case 10-year earnings $533K; scenarios range from $490K to $538K depending on AI disruption.

York, PA Private nonprofit Bachelor's Degree
DegreeOutlook Score
51 AVERAGE
52
Optimistic
44
Pessimistic
Earnings
$46,326
1-year post-graduation
ROI
4.7x
Earnings : tuition
10-yr Base
$533K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at York College of Pennsylvania

Graduates earn $46,326/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

A 5.4x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,500 against $46,326/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #340 ranking among 502 Marketing programs places York College of Pennsylvania in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 22% earnings increase from $46,326 to $56,319 over five years is solid — not a moonshot, but evidence of normal career advancement.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$490K
10-year cumulative earnings
Scenario Score44/100
Earnings Multiple5.0x
Base Case
Moderate Integration
$533K
10-year cumulative earnings
Scenario Score51/100
Earnings Multiple5.4x
Optimistic
AI Augmentation
$538K
10-year cumulative earnings
Scenario Score52/100
Earnings Multiple5.5x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to York College of Pennsylvania's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How York College of Pennsylvania stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Same state (PA)
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at York College of Pennsylvania

Other top programs at York College of Pennsylvania

Other highest-scoring programs offered at York College of Pennsylvania, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at York College of Pennsylvania

What does a 51/100 DegreeOutlook Score mean for Marketing at York College of Pennsylvania?

At 51/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at York College of Pennsylvania?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.