Marketing at William Paterson University of New Jersey
Wayne, NJ · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
54
Optimistic
54
Base Case
49
Pessimistic
Earnings
$37,740/yr (-17% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
10.2x earnings multiple (6.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $633K | $616K | $550K |
| Earnings Multiple (In-State) | 10.4x | 10.2x | 9.1x |
| Earnings Multiple (Out-of-State) | 6.5x | 6.3x | 5.6x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 54 | 54 | 49 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$60,600
Out-of-state: $97,856 (6.3x ROI)
Median Debt at Graduation
$23,000
7.3 months of Year 1 earnings
Reported Earnings (5 Year)
$66,294
76% growth from Year 1
About William Paterson University of New Jersey
William Paterson University of New Jersey has a 93% acceptance rate, making it broadly accessible, with a mid-sized student body of 6,526 in Wayne, NJ. 44% of students receive Pell Grants, indicating strong socioeconomic diversity.
See all programs and financial aid at William Paterson University of New Jersey →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at William Paterson University of New Jersey
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What does a 54/100 DegreeOutlook Score mean for Marketing at William Paterson University of New Jersey?
At 54/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at William Paterson University of New Jersey?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is William Paterson University of New Jersey a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If William Paterson University of New Jersey's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →