Marketing at Wichita State University
Wichita, KS · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
50
Optimistic
49
Base Case
44
Pessimistic
Earnings
$39,512/yr (-13% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.8x earnings multiple (6.2x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $475K | $478K | $451K |
| Earnings Multiple (In-State) | 12.8x | 12.8x | 12.1x |
| Earnings Multiple (Out-of-State) | 6.2x | 6.2x | 5.9x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 50 | 49 | 44 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$37,288
Out-of-state: $76,960 (6.2x ROI)
Median Debt at Graduation
$16,687
5.1 months of Year 1 earnings
Reported Earnings (5 Year)
$44,929
14% growth from Year 1
About Wichita State University
A 95% acceptance rate means Wichita State University is accessible to most applicants, serving 10,493 students in Wichita, KS.
See all programs and financial aid at Wichita State University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Wichita State University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What is the DegreeOutlook Score for Marketing at Wichita State University?
A score of 49/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $451,145 in decade earnings vs $475,478 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →