Marketing at Western Illinois University
Macomb, IL · Public · Bachelor's Degree
DegreeOutlook Score (Base Case)
57
Optimistic
56
Base Case
51
Pessimistic
Earnings
$39,977/yr (-12% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
10.2x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $627K | $611K | $546K |
| Earnings Multiple | 10.5x | 10.2x | 9.1x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 57 | 56 | 51 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$59,808
Median Debt at Graduation
$28,500
8.6 months of Year 1 earnings
Reported Earnings (5 Year)
$66,612
67% growth from Year 1
About Western Illinois University
With 75% of applicants admitted, Western Illinois University prioritizes broad access, a compact campus enrolling 4,939 students in Macomb, IL.
See all programs and financial aid at Western Illinois University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Western Illinois University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 56/100 DegreeOutlook Score mean for Marketing at Western Illinois University?
At 56/100, Western Illinois University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Western Illinois University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →