Marketing at West Texas A & M University
Canyon, TX · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
59
Optimistic
58
Base Case
53
Pessimistic
Earnings
$40,465/yr (-11% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
15.2x earnings multiple (12.5x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $560K | $552K | $504K |
| Earnings Multiple (In-State) | 15.4x | 15.2x | 13.8x |
| Earnings Multiple (Out-of-State) | 12.7x | 12.5x | 11.5x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 59 | 58 | 53 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$36,404
Out-of-state: $43,984 (12.5x ROI)
Median Debt at Graduation
$20,125
6.0 months of Year 1 earnings
Reported Earnings (5 Year)
$57,929
43% growth from Year 1
About West Texas A & M University
West Texas A & M University accepts 97% of applicants — an open-access institution by design, with a mid-sized student body of 6,771 in Canyon, TX.
See all programs and financial aid at West Texas A & M University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at West Texas A & M University
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does West Texas A & M University's Marketing program score?
This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →