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Business · Marketing Rank #24 of 502

Marketingat Weber State University

Graduates earn $53,592/yr in their first year — about 18.0% above the national Marketing average. Base-case 10-year earnings $597K; scenarios range from $537K to $612K depending on AI disruption.

Ogden, UT Public Bachelor's Degree
DegreeOutlook Score
71 STRONG
72
Optimistic
65
Pessimistic
Earnings
$53,592
1-year post-graduation
ROI
26.1x
Earnings : in-state tuition
10-yr Base
$597K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Weber State University

At $53,592 per year, Marketing graduates from Weber State University earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 23.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $10,083 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #24 out of 502 programs, Weber State University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $53,592 to $69,366 shows 29% growth, reflecting steady but unremarkable salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$537K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple21.0x
Base Case
Moderate Integration
$597K
10-year cumulative earnings
Scenario Score71/100
Earnings Multiple23.4x
Optimistic
AI Augmentation
$612K
10-year cumulative earnings
Scenario Score72/100
Earnings Multiple23.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Weber State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Weber State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Weber State University

Other top programs at Weber State University

Other highest-scoring programs offered at Weber State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Weber State University

How does Weber State University's Marketing program score?

A score of 71/100 indicates strong financial outcomes. Weber State University's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Weber State University rank so high for Marketing?

The #24 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.