Marketingat Utah State University
Graduates earn $54,562/yr in their first year — about 20.0% above the national Marketing average. Base-case 10-year earnings $647K; scenarios range from $572K to $668K depending on AI disruption.
What this degree looks like at Utah State University
First-year earnings of $54,562 at Utah State University come in 20% above the national median of $45,450 for Marketing programs.
With a 17.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
With first-year pay of $54,562 far exceeding the $13,750 median debt, the payback timeline is measured in months, not years.
Utah State University ranks #16 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.
A 43% earnings increase from $54,562 to $77,882 over five years is solid — not a moonshot, but evidence of normal career advancement.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Utah State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Utah State University stacks up against other schools offering this major.
Other top programs at Utah State University
Other highest-scoring programs offered at Utah State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Utah State University
What does a 72/100 DegreeOutlook Score mean for Marketing at Utah State University?
At 72/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
Should I worry about AI if I study Marketing at Utah State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Utah State University one of the best schools for Marketing?
Among 502 Marketing programs, Utah State University's #16 position reflects consistently above-average results across earnings, ROI, and employment probability.