Marketingat University of Wisconsin-Parkside
Graduates earn $40,916/yr in their first year — about 10.0% below the national Marketing average. Base-case 10-year earnings $535K; scenarios range from $492K to $541K depending on AI disruption.
What this degree looks like at University of Wisconsin-Parkside
First-year earnings of $40,916 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.
Every dollar of in-state tuition returns an estimated 17.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 9% gap from the optimistic case.
At $18,649 in median debt against $40,916 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
At #192 of 502 Marketing programs, University of Wisconsin-Parkside scores above the median — competitive but not a standout.
Earnings grow from $40,916 to $55,403 over five years — a 35% increase that's moderate and in line with typical career progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Wisconsin-Parkside's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Wisconsin-Parkside stacks up against other schools offering this major.
Other top programs at University of Wisconsin-Parkside
Other highest-scoring programs offered at University of Wisconsin-Parkside, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Wisconsin-Parkside
What is the DegreeOutlook Score for Marketing at University of Wisconsin-Parkside?
A score of 59/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $492,456 in decade earnings vs $541,355 in the optimistic case — a meaningful gap.