Home Schools University of Wisconsin-Oshkosh Marketing
Business · Marketing Rank #191 of 502

Marketingat University of Wisconsin-Oshkosh

Graduates earn $51,607/yr in their first year — about 14.0% above the national Marketing average. Base-case 10-year earnings $537K; scenarios range from $493K to $543K depending on AI disruption.

Oshkosh, WI Public Bachelor's Degree
DegreeOutlook Score
59 SOLID
60
Optimistic
53
Pessimistic
Earnings
$51,607
1-year post-graduation
ROI
14.7x
Earnings : in-state tuition
10-yr Base
$537K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Wisconsin-Oshkosh

University of Wisconsin-Oshkosh's Marketing graduates start at $51,607/yr — above the $45,450 national average, though not by a wide margin.

The 16.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $19,500 in median debt clears quickly against $51,607 in annual earnings.

Ranked #191 out of 502 programs, University of Wisconsin-Oshkosh's Marketing offering sits in the upper half but doesn't break into the top tier.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$493K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple15.0x
Base Case
Moderate Integration
$537K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple16.3x
Optimistic
AI Augmentation
$543K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple16.5x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Wisconsin-Oshkosh's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Wisconsin-Oshkosh stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Wisconsin-Oshkosh

Other top programs at University of Wisconsin-Oshkosh

Other highest-scoring programs offered at University of Wisconsin-Oshkosh, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Wisconsin-Oshkosh

How does University of Wisconsin-Oshkosh's Marketing program score?

This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.