Marketing at University of West Florida
Pensacola, FL · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
56
Optimistic
56
Base Case
51
Pessimistic
Earnings
$36,764/yr (-19% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
20.8x earnings multiple (6.9x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $535K | $529K | $488K |
| Earnings Multiple (In-State) | 21.0x | 20.8x | 19.2x |
| Earnings Multiple (Out-of-State) | 6.9x | 6.9x | 6.3x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 56 | 56 | 51 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$25,440
Out-of-state: $76,964 (6.9x ROI)
Median Debt at Graduation
$15,000
4.9 months of Year 1 earnings
Reported Earnings (5 Year)
$53,101
44% growth from Year 1
About University of West Florida
A 57% admission rate makes University of West Florida accessible to a wide range of qualified students, enrolling 9,042 students in Pensacola, FL.
See all programs and financial aid at University of West Florida →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of West Florida
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 56/100 DegreeOutlook Score mean for Marketing at University of West Florida?
At 56/100, University of West Florida's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at University of West Florida?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of West Florida a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If University of West Florida's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →