Home Schools University of Washington Marketing
Business · Marketing Rank #36 of 502

Marketingat University of Washington-Seattle Campus

Graduates earn $51,530/yr in their first year — about 13.0% above the national Marketing average. Base-case 10-year earnings $677K; scenarios range from $593K to $702K depending on AI disruption.

Seattle, WA Public Bachelor's Degree
DegreeOutlook Score
69 SOLID
70
Optimistic
63
Pessimistic
Earnings
$51,530
1-year post-graduation
ROI
15.1x
Earnings : in-state tuition
10-yr Base
$677K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Washington

Graduates earn $51,530/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 13.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $15,000 in median debt against $51,530 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #36 ranking out of 502 Marketing programs nationally puts University of Washington-Seattle Campus in the top 10% — a strong but not elite position.

Earnings growth from $51,530 to $81,356 over five years (58% increase) indicates that graduates in this field see meaningful salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$593K
10-year cumulative earnings
Scenario Score63/100
Earnings Multiple11.7x
Base Case
Moderate Integration
$677K
10-year cumulative earnings
Scenario Score69/100
Earnings Multiple13.4x
Optimistic
AI Augmentation
$702K
10-year cumulative earnings
Scenario Score70/100
Earnings Multiple13.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Washington's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Washington stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Washington

Other top programs at University of Washington

Other highest-scoring programs offered at University of Washington, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Washington

How does University of Washington-Seattle Campus's Marketing program score?

This program scores 69/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.