Marketingat University of Utah
Graduates earn $56,011/yr in their first year — about 23.0% above the national Marketing average. Base-case 10-year earnings $639K; scenarios range from $566K to $659K depending on AI disruption.
What this degree looks like at University of Utah
First-year earnings of $56,011 at University of Utah come in 23% above the national median of $45,450 for Marketing programs.
The 17.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.
With first-year pay of $56,011 far exceeding the $20,765 median debt, the payback timeline is measured in months, not years.
Ranked #17 out of 502 programs, University of Utah's Marketing program lands in the top 5% — a strong signal of graduate success.
The five-year earnings trajectory from $56,011 to $77,028 shows 38% growth, reflecting steady but unremarkable salary progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Utah's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Utah stacks up against other schools offering this major.
Other top programs at University of Utah
Other highest-scoring programs offered at University of Utah, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Utah
How does University of Utah's Marketing program score?
A score of 72/100 indicates strong financial outcomes. University of Utah's Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why does University of Utah rank so high for Marketing?
The #17 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.