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Business · Marketing Rank #279 of 502

Marketingat University of St Thomas

Graduates earn $50,563/yr in their first year — about 11.0% above the national Marketing average. Base-case 10-year earnings $648K; scenarios range from $573K to $670K depending on AI disruption.

Saint Paul, MN Private nonprofit Bachelor's Degree
DegreeOutlook Score
54 AVERAGE
55
Optimistic
48
Pessimistic
Earnings
$50,563
1-year post-graduation
ROI
2.7x
Earnings : tuition
10-yr Base
$648K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of St Thomas

At $50,563 per year, Marketing graduates from University of St Thomas earn slightly above the $45,450 national median. The premium is real but not dramatic.

At 3.1x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $26,481 against $50,563/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #279 ranking among 502 Marketing programs places University of St Thomas in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $50,563-to-$76,644 earnings arc over five years reflects a 52% gain — well above average career growth for recent graduates.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$573K
10-year cumulative earnings
Scenario Score48/100
Earnings Multiple2.7x
Base Case
Moderate Integration
$648K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple3.1x
Optimistic
AI Augmentation
$670K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple3.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of St Thomas's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of St Thomas stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of St Thomas

Other top programs at University of St Thomas

Other highest-scoring programs offered at University of St Thomas, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of St Thomas

What does a 54/100 DegreeOutlook Score mean for Marketing at University of St Thomas?

At 54/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at University of St Thomas?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.