Marketing at University of Southern Mississippi
Hattiesburg, MS · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
60
Optimistic
59
Base Case
53
Pessimistic
Earnings
$40,496/yr (-11% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
14.7x earnings multiple (12.2x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $577K | $567K | $515K |
| Earnings Multiple (In-State) | 15.0x | 14.7x | 13.4x |
| Earnings Multiple (Out-of-State) | 12.4x | 12.2x | 11.1x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 60 | 59 | 53 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$38,472
Out-of-state: $46,472 (12.2x ROI)
Median Debt at Graduation
$19,000
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$60,278
49% growth from Year 1
About University of Southern Mississippi
With 99% of applicants admitted, University of Southern Mississippi prioritizes broad access, enrolling 9,899 students in Hattiesburg, MS. 47% of students receive Pell Grants, indicating strong socioeconomic diversity.
See all programs and financial aid at University of Southern Mississippi →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of Southern Mississippi
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does University of Southern Mississippi's Marketing program score?
This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →