Marketingat University of South Carolina-Columbia
Graduates earn $52,374/yr in their first year — about 15.0% above the national Marketing average. Base-case 10-year earnings $649K; scenarios range from $573K to $670K depending on AI disruption.
What this degree looks like at University of South Carolina
First-year earnings of $52,374 at University of South Carolina-Columbia come in 15% above the national median of $45,450 for Marketing programs.
Every dollar of in-state tuition returns an estimated 12.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.
With first-year pay of $52,374 far exceeding the $23,250 median debt, the payback timeline is measured in months, not years.
Ranked #44 of 502 programs, University of South Carolina-Columbia's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.
Earnings grow from $52,374 to $77,355 over five years — a 48% increase that's moderate and in line with typical career progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of South Carolina's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of South Carolina stacks up against other schools offering this major.
Other top programs at University of South Carolina
Other highest-scoring programs offered at University of South Carolina, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of South Carolina
What is the DegreeOutlook Score for Marketing at University of South Carolina-Columbia?
A score of 68/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $573,176 in decade earnings vs $670,078 in the optimistic case — a meaningful gap.