Marketing at University of South Alabama
Mobile, AL · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
49
Optimistic
49
Base Case
44
Pessimistic
Earnings
$38,600/yr (-15% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.6x earnings multiple (6.5x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $485K | $486K | $457K |
| Earnings Multiple (In-State) | 12.5x | 12.6x | 11.8x |
| Earnings Multiple (Out-of-State) | 6.5x | 6.5x | 6.1x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 49 | 49 | 44 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$38,704
Out-of-state: $74,608 (6.5x ROI)
Median Debt at Graduation
$24,974
7.8 months of Year 1 earnings
Reported Earnings (5 Year)
$46,298
20% growth from Year 1
About University of South Alabama
University of South Alabama's 65% acceptance rate reflects moderate selectivity, serving 8,540 students in Mobile, AL.
See all programs and financial aid at University of South Alabama →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of South Alabama
Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What does a 49/100 DegreeOutlook Score mean for Marketing at University of South Alabama?
At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at University of South Alabama?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of South Alabama a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If University of South Alabama's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →