Marketingat University of Scranton
Graduates earn $44,480/yr in their first year — about 2.0% below the national Marketing average. Base-case 10-year earnings $679K; scenarios range from $595K to $705K depending on AI disruption.
What this degree looks like at University of Scranton
University of Scranton's Marketing program produces graduates earning $44,480/yr — within striking distance of the $45,450 national average for this field.
An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.
Median debt of $26,000 represents roughly 7 months of the $44,480 starting salary — a manageable burden by most borrower standards.
Ranked #321 of 502 Marketing programs, University of Scranton falls below the median. Stronger options exist, though cost and location may compensate.
Five-year earnings of $78,403 show a 76% jump from the $44,480 starting point — strong upward trajectory suggesting real career acceleration.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Scranton's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Scranton stacks up against other schools offering this major.
Other top programs at University of Scranton
Other highest-scoring programs offered at University of Scranton, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Scranton
What is the DegreeOutlook Score for Marketing at University of Scranton?
This program scores 52/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $594,874 in decade earnings vs $704,684 in the optimistic case — a meaningful gap.