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Business · Marketing Rank #229 of 502

Marketingat University of San Diego

Graduates earn $56,313/yr in their first year — about 24.0% above the national Marketing average. Base-case 10-year earnings $663K; scenarios range from $583K to $686K depending on AI disruption.

San Diego, CA Private nonprofit Bachelor's Degree
DegreeOutlook Score
56 SOLID
57
Optimistic
50
Pessimistic
Earnings
$56,313
1-year post-graduation
ROI
2.6x
Earnings : tuition
10-yr Base
$663K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of San Diego

Graduates earn $56,313/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

At 2.9x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $20,569 in median debt against $56,313 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #229 ranking among 502 Marketing programs places University of San Diego in the middle-to-upper range. Solid, not exceptional.

A 44% earnings increase from $56,313 to $80,998 over five years is solid — not a moonshot, but evidence of normal career advancement.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$583K
10-year cumulative earnings
Scenario Score50/100
Earnings Multiple2.6x
Base Case
Moderate Integration
$663K
10-year cumulative earnings
Scenario Score56/100
Earnings Multiple2.9x
Optimistic
AI Augmentation
$686K
10-year cumulative earnings
Scenario Score57/100
Earnings Multiple3.0x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of San Diego's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of San Diego stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of San Diego

Other top programs at University of San Diego

Other highest-scoring programs offered at University of San Diego, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of San Diego

What does a 56/100 DegreeOutlook Score mean for Marketing at University of San Diego?

At 56/100, University of San Diego's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of San Diego?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.