Marketingat University of Portland
Graduates earn $41,792/yr in their first year — about 8.0% below the national Marketing average. Base-case 10-year earnings $615K; scenarios range from $550K to $632K depending on AI disruption.
What this degree looks like at University of Portland
Graduates earn $41,792/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
The financial case is thin at 2.8x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.
Median debt of $22,696 represents roughly 7 months of the $41,792 starting salary — a manageable burden by most borrower standards.
Ranked #432 of 502 Marketing programs, University of Portland falls below the median. Stronger options exist, though cost and location may compensate.
Five-year earnings of $68,130 show a 63% jump from the $41,792 starting point — strong upward trajectory suggesting real career acceleration.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Portland's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Portland stacks up against other schools offering this major.
Other top programs at University of Portland
Other highest-scoring programs offered at University of Portland, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Portland
What is the DegreeOutlook Score for Marketing at University of Portland?
A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $549,530 in decade earnings vs $632,367 in the optimistic case — a meaningful gap.