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Business · Marketing Rank #176 of 502

Marketingat University of Pittsburgh-Pittsburgh Campus

Graduates earn $46,239/yr in their first year — about 2.0% above the national Marketing average. Base-case 10-year earnings $673K; scenarios range from $590K to $698K depending on AI disruption.

Pittsburgh, PA Public Bachelor's Degree
DegreeOutlook Score
60 SOLID
61
Optimistic
54
Pessimistic
Earnings
$46,239
1-year post-graduation
ROI
8.1x
Earnings : in-state tuition
10-yr Base
$673K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Pittsburgh

First-year earnings of $46,239 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The earnings-to-cost ratio of 7.8x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

Median debt of $24,188 represents roughly 6 months of the $46,239 starting salary — a manageable burden by most borrower standards.

At #176 of 502 Marketing programs, University of Pittsburgh-Pittsburgh Campus scores above the median — competitive but not a standout.

Five-year earnings of $78,395 show a 70% jump from the $46,239 starting point — strong upward trajectory suggesting real career acceleration.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$590K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple6.9x
Base Case
Moderate Integration
$673K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple7.8x
Optimistic
AI Augmentation
$698K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple8.1x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Pittsburgh's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Pittsburgh stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Same state (PA)
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Pittsburgh

Other top programs at University of Pittsburgh

Other highest-scoring programs offered at University of Pittsburgh, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Pittsburgh

What is the DegreeOutlook Score for Marketing at University of Pittsburgh-Pittsburgh Campus?

A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $590,404 in decade earnings vs $697,555 in the optimistic case — a meaningful gap.