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Business · Marketing Rank #110 of 502

Marketingat University of Pittsburgh-Johnstown

Graduates earn $46,239/yr in their first year — about 2.0% above the national Marketing average. Base-case 10-year earnings $673K; scenarios range from $590K to $698K depending on AI disruption.

Johnstown, PA Public Bachelor's Degree
DegreeOutlook Score
64 SOLID
65
Optimistic
58
Pessimistic
Earnings
$46,239
1-year post-graduation
ROI
12.4x
Earnings : in-state tuition
10-yr Base
$673K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Pittsburgh-Johnstown

University of Pittsburgh-Johnstown's Marketing program produces graduates earning $46,239/yr — within striking distance of the $45,450 national average for this field.

The 11.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,188 debt-to-$46,239 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

Ranked #110 out of 502 programs, University of Pittsburgh-Johnstown's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $46,239 to $78,395 over five years (70% increase) indicates that graduates in this field see meaningful salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$590K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple10.1x
Base Case
Moderate Integration
$673K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple11.5x
Optimistic
AI Augmentation
$698K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple11.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Pittsburgh-Johnstown's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Pittsburgh-Johnstown stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Same state (PA)
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Pittsburgh-Johnstown

Other top programs at University of Pittsburgh-Johnstown

Other highest-scoring programs offered at University of Pittsburgh-Johnstown, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Pittsburgh-Johnstown

How does University of Pittsburgh-Johnstown's Marketing program score?

This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Pittsburgh-Johnstown rank so high for Marketing?

The #110 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.