Marketing at University of North Alabama
Florence, AL · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
52
Optimistic
51
Base Case
46
Pessimistic
Earnings
$40,470/yr (-11% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
10.7x earnings multiple (5.8x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $518K | $515K | $478K |
| Earnings Multiple (In-State) | 10.8x | 10.7x | 10.0x |
| Earnings Multiple (Out-of-State) | 5.8x | 5.8x | 5.4x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 52 | 51 | 46 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$47,960
Out-of-state: $88,760 (5.8x ROI)
Median Debt at Graduation
$21,000
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$51,763
28% growth from Year 1
About University of North Alabama
University of North Alabama has a 96% acceptance rate, making it broadly accessible, serving 5,468 students in Florence, AL.
See all programs and financial aid at University of North Alabama →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of North Alabama
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What does a 51/100 DegreeOutlook Score mean for Marketing at University of North Alabama?
At 51/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at University of North Alabama?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →