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Business · Marketing Rank #344 of 502

Marketingat University of Michigan-Flint

Graduates earn $44,379/yr in their first year — about 2.0% below the national Marketing average. Base-case 10-year earnings $493K; scenarios range from $462K to $493K depending on AI disruption.

Flint, MI Public Bachelor's Degree
DegreeOutlook Score
50 AVERAGE
51
Optimistic
44
Pessimistic
Earnings
$44,379
1-year post-graduation
ROI
7.7x
Earnings : in-state tuition
10-yr Base
$493K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Michigan-Flint

First-year earnings of $44,379 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 8.8x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 6% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $22,631 debt-to-$44,379 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #344 out of 502 programs, University of Michigan-Flint's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $44,379 to $48,719 over five years (10% gain). This field may have a lower salary ceiling than high-growth professions.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$462K
10-year cumulative earnings
Scenario Score44/100
Earnings Multiple8.2x
Base Case
Moderate Integration
$493K
10-year cumulative earnings
Scenario Score50/100
Earnings Multiple8.8x
Optimistic
AI Augmentation
$493K
10-year cumulative earnings
Scenario Score51/100
Earnings Multiple8.8x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Michigan-Flint's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Michigan-Flint stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Michigan-Flint

Other top programs at University of Michigan-Flint

Other highest-scoring programs offered at University of Michigan-Flint, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Michigan-Flint

How does University of Michigan-Flint's Marketing program score?

A score of 50/100 reflects decent absolute metrics, but University of Michigan-Flint trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.