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Business · Marketing Rank #101 of 502

Marketingat University of Michigan-Dearborn

Graduates earn $46,664/yr in their first year — about 3.0% above the national Marketing average. Base-case 10-year earnings $656K; scenarios range from $579K to $679K depending on AI disruption.

Dearborn, MI Public Bachelor's Degree
DegreeOutlook Score
64 SOLID
65
Optimistic
58
Pessimistic
Earnings
$46,664
1-year post-graduation
ROI
11.7x
Earnings : in-state tuition
10-yr Base
$656K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Michigan-Dearborn

Graduates earn $46,664/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

With a 11.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $46,664 far exceeding the $22,250 median debt, the payback timeline is measured in months, not years.

University of Michigan-Dearborn ranks #101 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $46,664-to-$76,210 earnings arc over five years reflects a 63% gain — well above average career growth for recent graduates.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$579K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple9.7x
Base Case
Moderate Integration
$656K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple11.0x
Optimistic
AI Augmentation
$679K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple11.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Michigan-Dearborn's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Michigan-Dearborn stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Michigan-Dearborn

Other top programs at University of Michigan-Dearborn

Other highest-scoring programs offered at University of Michigan-Dearborn, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Michigan-Dearborn

What does a 64/100 DegreeOutlook Score mean for Marketing at University of Michigan-Dearborn?

At 64/100, University of Michigan-Dearborn's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Michigan-Dearborn?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Michigan-Dearborn one of the best schools for Marketing?

Among 502 Marketing programs, University of Michigan-Dearborn's #101 position reflects consistently above-average results across earnings, ROI, and employment probability.