Marketingat University of Memphis
Graduates earn $43,986/yr in their first year — about 3.0% below the national Marketing average. Base-case 10-year earnings $510K; scenarios range from $475K to $513K depending on AI disruption.
What this degree looks like at University of Memphis
First-year earnings of $43,986 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.
Every dollar of in-state tuition returns an estimated 12.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 7% gap from the optimistic case.
At $21,125 in median debt against $43,986 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
Ranked #266 of 502 Marketing programs, University of Memphis falls below the median. Stronger options exist, though cost and location may compensate.
Five-year earnings of $51,803 are relatively flat compared to the $43,986 starting salary — typical of fields with stable but capped salary bands.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Memphis's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Memphis stacks up against other schools offering this major.
Other top programs at University of Memphis
Other highest-scoring programs offered at University of Memphis, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Memphis
What is the DegreeOutlook Score for Marketing at University of Memphis?
This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $474,504 in decade earnings vs $512,730 in the optimistic case — a meaningful gap.